Starting your own business is a tough decision to make, for most it is a leap they have always pondered before, but perhaps were concerned about the security of it all.
Once taking the leap, you will potentially realise how blooming personal it truly is. I’ve heard the saying “It’s just business, it’s not personal” said so many times, however, when it is your own business, your own job or the service you provide to others, it truly is personal. I think having the personal touch is the defining feature of running a business that people buy into. If you don’t have that personal touch, the edge that makes you different from the thousands of competitors out there, then why would someone choose you, other than looking at the cost? (and don’t get me started on how cost should not be the be-all and end-all for a contact to turn into a client!). (more…)
Your charity is an excellent being for social media, you’ve probably seen the likes of the “big players” using social media to drive fundraisers, get more supporters and potentially even go viral. (more…)
We love helping people run regular (and one-off) events. Currently, even with the influx of online events such as webinars taking focus, there are still countless successful regular and one-off events for business owners to attend and create. (more…)
As a business owner it can be tough to remain inspired about your business, whether it’s because you have become what is called the “Technician”, AKA doing all the tasks for clients, rather than managing the business, or you just feel you are trucking along in your business, not really doing what you love any more. (more…)
Social Media is a space that so many business owners are being told they “need” to use. Whether it’s because they should use it to find more customers or to build their reputation, they know they should be using it, but what does it actually do for the business?
I may be a tad biased here, as I think social media is an excellent space to get to connect with new people, as well as build relationships, so I am going to look at this in two different minds, starting with how I viewed it back when I first started – when I was 17 and started looking after my Father’s business. (more…)
I recently found this article, sharing a recent study which claims to show that social media may be making
“less social”. In a specific finding, after asking 3,000 participants how they felt about social media in social settings, and found that the guiltiest culprits are often females. The study found 76 percent of females check social media platforms at least 10 times when out with friends, compared with 54 percent of males.
I use social media as a part of my service offering, so, perhaps, because I use it for others, I am not using it the way these people are. Perhaps I see it in a different light, but bear with me here.